Views are a bonus. Fit is the job.
Most creator deals are picked by follower count. Ours are picked by one question: would this creator's audience actually want your product? We obsess over that answer, then run the whole deal for you.
Four questions every creator has to pass.
Before a single name lands in your inbox, we ask these. If the answer to any of them is "kind of", they're out.
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Q1
Who's really watching?
Not the follower number. Where viewers live, how old they are, what they spend on, and whether they look like the people who buy from you.
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Q2
Do people act on what they say?
We read the comments. "Where's that from?" and "just ordered" tell us more than any like count.
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Q3
Will it look like it belongs?
If your product would feel out of place next to their usual videos, the audience spots the ad in two seconds and swipes.
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Q4
Would they use it anyway?
The best partnerships come from creators who'd pick your product even if nobody was paying. We look for those first.
Nice to have. Not why you hire us.
Anyone can buy views. We'll report them, we're happy when they're big, but we never pick a creator because of them.
What we're measured on.
- →The right people see your product
- →They believe the creator, because it's genuine
- →They click, sign up or buy
- →You want to book that creator again
One right creator. +18% website traffic in 10 days.
We didn't pick the biggest name. We picked a family creator whose everyday content happens at home, in the kitchen, where a water filter naturally belongs. Fit first. The traffic followed.
+18%
more traffic to the brand's website
2M views
Great. But not the headline.
Still working together
They've worked with us for over a year.
You send one email. We do the rest.
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1
Tell us about it
What you're selling, who buys it, and what success means for you.
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2
We hunt for fit
Every creator goes through the four questions. You get a short list with the reasons.
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3
We sort the deal
Price, contract, brief, edits and deadlines, all handled for you.
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4
You get the straight story
What worked, what didn't, and whether we'd run it again. No glossy spin.
The honest "no."
If we can't find a creator who genuinely fits your product, we'll tell you straight. We won't fill the slot with a big name just to close a deal.
Let's find your match.
Tell us what you're working on. You'll hear back from a real person, not a sales bot.
hello@addfluence.co.uk